Hi, I'm Nicole. I'm not the kind of behavior analyst you're picturing
I'm a behavior analyst (MSEd, BCBA, LBA-NY/NJ), an educator, a speaker and a mom to two
fantastic, complex kids. My work sits at an unusual intersection: the science of behavior, and a deep belief that people don’t need fixing.
I work with kids and their families; adults with ADHD; and behavior analysts who want to practice differently. Different people, one throughline: understanding has to come first.
How I got here
(I almost left the field entirely)
A few years ago, I was so burnt out, I looked at law school. That’s how done I was. Instead of helping kids and families, I was moving further and further up a ladder, and away from the work that meant something.
Instead of leaving, I looked again at what my credentials and experience could actually do. The principles of behavior aren’t just for one population or one model, they’re everywhere, and they can be used in a way that’s collaborative, humane, and genuinely useful to the person in front of me.
So I built a practice I actually love, around the belief that behavior is information, not a problem to be managed away.
That belief shapes everything. When a kid melts down, I don’t see a behavior to shut down, I see the tenth “no” of the day, or the sensory overload, or the thing nobody noticed yet. My job is to understand what’s really going on, and then build the skills, systems, and supports that make things better and make them last.
What I actually believe
That the goal was never to make anyone fit a mold they weren’t built for.
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You are who you are, and that’s a good thing. The work isn’t about becoming someone else, it’s about understanding how you’re wired, accepting it, and building a life that works with it instead of against it, with a lot more self-acceptance and a lot less shame along the way.
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I believe there are no “one-size-fits-all” solutions. Every child, family, and professional I work with receives individualized guidance designed to support long-term success.
Neurodiversity-affirming support
Evidence-based behavioral strategies
Compassionate collaboration with families
Individualized plans designed for real life
My Professional Experience
I hold a Master’s in Education and I'm a Board Certified Behavior Analyst and Licensed Behavior Analyst. I have spent more than 15 years supporting children and families through applied behavior analysis and educational consultation.
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I co-founded Supervision Reimagined, a business dedicated to transforming how BCBAs train and support staff, and I have served on the board of the Association for Science in Autism Treatment (ASAT) and NJABA.​​
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I also teach graduate-level courses at Hunter College, where I help train the next generation of behavior analysts to lead with empathy, strong clinical skills, and cultural responsiveness.
Outside of Work
When I’m not in a session or leading a training, you’ll find me parenting two fantastic, complex kids who constantly challenge and expand how I see the world, and remind me where the joy is.
I’m a baseball mom, a tea drinker and am always planning our next destination. A lot of what I believe about this work comes from living it at home, not just practicing it professionally.
